OPINION: Beer moves culture war in America to new level

Left-wing nutballs have had the upper hand in America's culture wars for a long time.

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They are hyper-aggressive and focused on pushing America in a radical direction. They push their agenda on school boards, in local and national political venues and on many corporations. To date, resistance has been isolated to a small number of dedicated conservative activists. Most Americans just want to get along whenever possible, not fight about sensitive social issues if they can help it and not be mean to people. That's a laudable attitude in general, but when up against radical, ideologically driven opponents, oftentimes you have to push back. If you don't, they won't stop. As we have now seen, just trying to get along can end in pure insanity. That's precisely how we ended up with little kids being taught about super-sensitive sexual topics at ages when they should be playing in sandboxes.

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The upper echelons of corporate America have been occupied by executives with radical political agendas. Trained in increasingly left-wing elite colleges, these managerial-class leftists have continually pushed big companies further to the left. Also, and perhaps most importantly, until now there was no real business peril in appeasing the nuts. The only consumer pressure was driven from the left. That all seems to be changing. Normal Americans, for the very first time, seem to be screaming "Stop!"

Anheuser-Busch and its parent company InBev are keepers of the iconic American beer brand Bud Light. If there were ever a beer associated with the American everyman, Bud Light was probably it — or Miller Lite.

Recently, InBev hired some younger woke American marketing executives who, In their efforts to revamp the Bud Light brand, engaged transgender activist Dylan Mulvaney in a marketing campaign. It looks like this move may have forever changed the dynamic between the liberals running most huge American companies and their consumers.

A few things touched a nerve with the Bud Light/Mulvaney incident. Mulvaney isn't just a left-wing political activist. Mulvaney specialized in marketing to young kids. Using Barbie dolls and singing songs about being a young girl was squarely in Mulvaney's wheelhouse. There's something seriously wrong with that.

After the controversy erupted, the beer-marketing head was seen in a video trashing Bud Light's fratty marketing campaigns of the past and, by direct inference, trashing their very customers. The Bud Light drinkers of America had had enough. This was their brand. And now the lefties couldn't leave even that alone. For the first time in recent memory, a mass-scale boycott from right-leaning people took hold.

Sales of Bud Light have tanked by over 25%. Meanwhile, sales of rival brands are up by huge margins.

Where does all this end? Nobody knows. Anheuser-Busch has notably placed the marketing geniuses behind this sales carnage on leave. They still have jobs.

Most interestingly with all this, it seems that regular Americans have learned just how powerful a block they can be. For the first time, they seem to be flexing their muscles in the marketplace.

The right was asleep at the switch as they allowed radical left-wing activists to thoroughly take over American schools and universities. Somebody should have guessed that the result would be a takeover of the corporate management suites. But all of a sudden, there's a price to pay for companies getting too political. Regular Americans have had enough. They are not haters. Quite the contrary — they genuinely want to get along. But the craziness levels have gone too high, especially when it comes to the left targeting young kids with overly politicized or sexual topics at a young age. That's going to have to stop now or there will be a price to pay. That makes me want to crack a beer and celebrate.

Neil Patel co-founded The Daily Caller

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